A real estate broker in Carmel, California came to me, asking for business cards and letterhead. He also had For Sale signs and newspaper advertising in mind.

I took the time to work with him on what his goals were and I explained that his logo was no longer "current," particularly for the clientele in Carmel and that it would be worth taking the time to give his company a fresh and more sophisticated identity.

His original name and logo were inspired by a respect for the ancient Academy of Greece and what he felt were its ideals of discussion, philosophy, and search for answers. Keeping the name and the grey and gold color scheme were important to the client.

I worked out possible directions for the company's updated branding. Taking cues from the ideals we unraveled during discussion, I identified three qualities that would give him a unique position in his crowded field: Knowledge, Integrity, Diligence.

A brand new website put my client on the map.

A satisfied customer with his new signage.